Turning storm-season traffic into booked roof inspections
A luxury-tier roofing concept built around one action: getting a homeowner to schedule a free inspection within thirty seconds of landing.
Demonstration project. Knox Growth created this company, brand and website as a concept build to show our process and design standard. The business is fictional and the figures are modeled projections, not reported client results.
What was holding the business back.
The starting point was a template site that opened with a stock photo and a paragraph about the company's history — nothing about the storm damage a homeowner had just discovered on their roof.
The phone number sat in the footer as plain text, so a mobile visitor had to pinch, zoom and copy it by hand. Roughly seven in ten visits came from a phone.
There were no dedicated pages for storm damage, insurance claims or financing, so the site never appeared for the searches homeowners actually run after a hailstorm.
The website we built.
A storm-season site built to win the inspection call.
An inspection-first hero
The first screen states the offer — a free 21-point roof inspection, scheduled in under a minute — with a sticky call bar that follows the visitor on mobile and dials with one tap.
Storm damage and insurance pages
Dedicated pages walk homeowners through hail and wind damage, what insurers cover, and how the claim gets filed, so the company shows up for the exact language people search after a storm.
Proof placed where doubt happens
Warranty badges, manufacturer certifications and completed-job photography sit directly beside each call to action instead of hidden on an About page.
A three-field scheduling form
Name, address, phone. Everything else is asked on the follow-up call. Every submission is time-stamped and attributed to the page and search term that produced it.
Measurable improvement.
Figures are modeled projections for this demonstration build, based on the conversion benchmarks we design against for roofing companies.
"The whole site answers the question a homeowner is actually asking: can someone look at my roof this week?"