A portfolio-led landscaping site that sells full transformations
A visual-first landscaping concept that moves the business away from weekly mowing quotes toward five-figure design and installation projects.
Demonstration project. Knox Growth created this company, brand and website as a concept build to show our process and design standard. The business is fictional and the figures are modeled projections, not reported client results.
What was holding the business back.
Beautiful completed work sat in a low-resolution gallery buried three clicks deep, so the site read as a mowing service rather than a design-build company.
Every inquiry arrived as 'how much for a quote?' with no budget context, and the sales team spent hours qualifying leads that were never going to buy a full installation.
There was no written content, so the site ranked for the company name and almost nothing else.
The website we built.
Selling the finished yard, not the mowing hour.
Projects as the main event
The homepage is a full-bleed project grid. Each project opens into a story: the original yard, the design intent, materials, timeline and the finished result.
Before-and-after sliders
Interactive comparisons let a homeowner drag between the old yard and the finished space — the single most engaged element on the entire site.
Budget-qualifying inquiries
The estimate form asks for project type and investment range in plain, non-awkward language, so the calendar fills with qualified design consultations.
Content built for how people search
Guides on retaining walls, drainage, native plantings and hardscape costs earn traffic year-round instead of only in spring.
Measurable improvement.
Figures are modeled projections for this demonstration build, based on the conversion benchmarks we design against for landscaping companies.
"Landscaping is bought with the eyes. If the photography isn't the interface, the site is working against the sale."